Category Archives: General

Join The Big Plastic Count 16-22 May 2022

The Big Plastic Count is the UK’s biggest ever investigation into household plastic waste. Together we’ll uncover the truth about how much we throw away and what happens to it, and prove bold action is needed to solve the plastic problem. All that is required is to count your plastic during one week in May and register it on a handy app, or on paper.

We’re all doing our bit to recycle, but plastic waste is still everywhere. Something doesn’t add up… and we need your help to prove it. Right now, nobody really knows how much plastic we’re throwing away or what happens to it, and we suspect it’s worse than anyone realises. There’s simply too much of it and recycling alone isn’t going to solve the plastic problem.

The Big Plastic Count, organised by Greenpeace and Everyday Plastic, will uncover the truth about how much household plastic we throw away and how much is really recycled. The nation will come together to count their plastic waste for one week in May. The new evidence we gather together will be crucial to convince the government, big brands and supermarkets to finally take ambitious action on plastic packaging.

This year, the government is starting to decide on legal targets to reduce plastic waste. We want them to set a target to reduce single-use plastic by 50% by 2025 (to be achieved by transitioning to reusable packaging which caters to everyone’s needs) and ban dumping our waste on other countries. The bigger our count, the stronger our evidence, the louder our call for change will be.

Over 150,000 households, 106 MPs and 2100 schools in the UK have already signed up. JOIN AND SIGN UP HERE

Once you’ve signed up you will be emailed all the information you need, including any links, tips and hints. Below the video is more detail if you’re not sure yet and would like to see what is involved to take part.

Here is how it works in detail:

  • First of all, sign up to take part by clicking on this link and filling in a short form. You will then receive an email with further details.
  • Record all the different types of plastic packaging waste you use on a printed tally sheet or tally online. If you are using a paper tally sheet, put it up somewhere near your bin this weeked so by Monday morning everyone can see it and use it. If you are tallying online, save the link somehere so you’ve go it to hand ready for Monday morning (but remember only one person in your houshold can use the tally online)
  • For 7 days, starting Monday 16 May 2022, you need to count every single piece of plastic packaging waste that you throw away. That’s plastic waste you put in the bin and plastic that you put in the recycling. Try to count anything you throw away while out of the home too. You could store everything and tally it all in one go, or you can tally as you go along.
  • At the end of the week you need to submit your total count result – this is crucial so don’t forget to do this. Head over to the website to submit your results. You have up until the 31st of May to submit your data. Once you’ve done that, you’ll get your household’s plastic footprint, and also some tips to help reduce plastic in day-to-day life.

If you are reading this after the 22nd of May, follow updates on this project here.

31 BENEFITS FOR PLASTIC FREE JULY

The joys and benefits of reducing our consumption

Having entered our fourth year of living a lifestyle that involves drastically reduced consumption, these benefits still hold true and bring me joy every day ❤

Read a short, heartfelt paragraph for each benefit here

  • #1: Reducing stress and developing a mindful approach
  • #2: Watching your rubbish diminish dramatically
  • #3: Spending very little time in supermarkets
  • #4: Getting to know the fabric of your community
  • #5: A lot less clutter in your home
  • #6: Learning how to make and grow things
  • #7: Getting rid of the dilemma of plastic recycling
  • #8: Discovering more sustainable solutions
  • #9: Less consumption overall
  • #10: Our purchase is a vote
  • #11: Less food waste
  • #12: Discovering second-hand shopping
  • #13: Reconnecting with nature
  • #14: Fewer chemicals in your home
  • #15: Being part of the tipping point
  • #16: Enjoying simple cooking
  • #17: Being stylish and vintage chic
  • #18: Intellectually stimulating
  • #19: Fewer food miles needed
  • #20: Making celebrations more enjoyable
  • #21: Shifting away from a throw-away attitude
  • #22: A healthier lifestyle
  • #23: Cheaper cleaning products & toiletries
  • #24: Boosting creativity
  • #25: Giving items a new lease of life
  • #26: Joining forces with others
  • #27: Happiness from experiences vs material things
  • #28: Feeling better about our accountability
  • #29: Building awareness and joint-up thinking
  • #30: Save time by simplifying
  • #31: The more you do it, the simpler it gets!

GIN & TONIC ANYONE?

Circular Economy in Action

A couple of days before this year’s annual boat race between Oxford and Cambridge, I found myself on a floating hotel on the Thames witnessing a launch event sponsored by a bunch of drinks brands. But this was no ordinary hotel, no ordinary launch and no ordinary drinks brands. This was sustainability with bells on!

It was in fact the official launch of In The Drink, a not-for-profit initiative to rid the River Thames of plastic waste. In The Drink were instrumental in helping a local enterprise invest in 14,000 reusable plastic cups to be shared among eight pubs, preventing 50,000 single-use plastic cups ending up in the river or heading for landfill in just one day during the boat race. The launch was held at the Good Hotel, a social enterprise providing job opportunities to long-term unemployed people in the area. One of the ethical drinks companies sponsoring the event was Mermaid Gin from the Isle of Wight, who design their packaging to be plastic-free and 100% recyclable, right down to the biodegradable paint, all-natural cork with a wooden top and a paper seal instead of plastic. Mermaid kindly paid my expenses to attend the launch. The other two drinks companies supporting the event were Cotchel who make juice from unwanted fruit in an effort to make their farm more sustainable, and Small Beer Brew Co. who practice dry floor brewing using just 1.5pints of water instead of the usual 10pints to produce just a single pint of beer.

The room was brimming with people passionately engaged to provide practical, ethical solutions through their work, their businesses and their networks. The people behind In The Drink are the founder of Ally Bee, an ethical clothing brand; Active360, a paddleboarding company with strong environmental engagement; Anti-Plastic People, a community interest company; and registered charity, Thames21. Suffice it to say that there was a real sense of people working together and achieving tangible results that legislation or regulation would just take forever to achieve.

I chatted to Xavier from Mermaid Gin who created the brand together with his long-time friend Conrad. Clearly proud of their hand-crafted, small batch gin which is distilled using ethically-sourced botanicals and even rock samphire foraged from the Isle of Wight’s cliffs, he acknowledged the huge supply-chain challenges and the immense effort they had to put into every detail of this project. The distillery asked all its suppliers to stop the use of bubble wrap and to source alternatives at every stage of the production and distribution process. This is why we need to source our food and drink, including our gin, from producers who are brave enough to put their money where their mouth is. I salute you Mermaid men and women!

PR guru (and brother-in-law of yours truly) Martin of Piracy Corporation loves working with small companies that are passionate about sustainability and who take an eco-friendly approach. “Mermaid’s journey to this stage of its development has been a real battle and they could easily have given up. But, they didn’t – they kept fighting. For a small team, that takes hours of blood, sweat and tears – Xavier and Conrad and everyone involved cannot be faulted for the immense effort they’ve put into this project. We’re really looking forward to making them famous for it! It ain’t half a good gin too!”

Read/watch more:
Thames plastic pollution
Bill Bailey shares his thoughts on In The Drink – video
Circular Economy – what is it?

HAPPY NEW YEAR’S RESOLUTIONS

Last year saw a surge in people demanding better packaging solutions and more options to buy unpackaged at their local shops. As we navigate the difficult transition of understanding the environmental impact of alternative solutions to plastic, our top tips still are these: reduce the amount of products you buy that need packaging in the first place, buy local & seasonal food and get into the habit of taking small fabric bags and containers to the shops. Even supermarkets are now fully prepared to accept your containers at the deli counter to avoid plastic bags. Buying unpackaged, making things from scratch and switching to simple non-plastic solutions such as wooden toothbrushes and refillable water bottles are vital first steps to eliminating single-use plastic from your home.

Here are some ideas for your 2019 new year’s resolutions:

1. Buy only unpackaged fruit and vegetables in your own small fabric bags
2. Give up plastic bottles
3. Use your own containers to buy cheese, meat, fish & deli items
4. Give up Tetrapak and make your own nut milks or orange juice – it’s so easy!
5. Invest in beeswax or vegan food wraps to replace cling film and foil
6. Give up plastic-wrapped snacks and sweets
7. Make your own packed lunches and hot drinks in thermos flasks
8. Cut down on milk and have it delivered in glass bottles
9. Buy bread loaves in paper bags or in your own fabric bags
10. Switch to bamboo toothbrushes and try out a simple toothpaste recipe
11. Find your nearest refill place for laundry & washing up detergents
12. Try out shampoo bars and use nice soap instead of shower gels
13. Switch from tea bags to tea leaves – most tea bags contain plastic
14. Give up ready-made meals
15. Make your own hummus, dips, snacks, biscuits, crackers… get creative!
16. Find out if there is a shop near you that sells unpackaged pasta, rice, lentils, nuts & seeds. Check this map of zero waste shops near you.

The way to make it easier is to simplify everything and at the same time to invest a little more time in shopping and preparing food. This is an opportunity for doing things together with family and friends, to be mindful of how we shop and eat, and to connect with the seasons and with nature. You’ll feel great – I can guarantee that.

WHAT’S IN YOUR BIN?

Since deciding to have a serious look at living without plastic some 18 months ago, we have had to radically change the way we go about shopping. With very few exceptions, we do not buy any single-use plastic. Gone are the days of filling a shopping trolley with whatever we fancy and can afford, or shopping online for convenience. In the beginning I was fascinated and excited by the task of finding alternatives to plastic and I spent a considerable amount of time seeking out unpackaged food and household items made from newly invented and natural materials. I also rediscovered second hand shops and flea markets. But as time went on my enthusiasm waned with the realisation that the issues about waste and pollution are more complicated and that consumption, of whatever kind, always has an environmental impact.

I don’t like to think of myself as a ‘consumer’ but when we participate in the economy of the free market, that’s what we are. Goods and services are made available at shops or at the click of a button, 24/7, all year round. Companies are driven by shareholder return and individuals are driven by the thrill of buying – it’s a perfect match. We don’t just buy what we truly need. We get hooked on wanting things that are new and exciting: convenient food, the latest health products, the next phone upgrade, and we love a bargain such as designer clothes for less, two for the price of one…

So, what is in my bins? Raw and cooked food scraps are in their respective composting bins. Paper, cardboard, glass, batteries, light bulbs, foil and tin are in the recycling boxes. There’s a bag of odds and ends for the charity shops. Items that cannot be reused or recycled are in the trash which is now a fraction of what it used to be. Curiously, now that the non-recyclable waste has shrunk to an amount so small that it doesn’t even warrant a bag, I feel even more responsible for it. I don’t feel good about the recycling box either. I look at the amount of cardboard and glass bottles and it suddenly seems an excessive way to package things that only give a moment of pleasure but demand precious resources, as well as man and machine power.

I was interviewed for a recent episode of BBC Radio 4’s Costing the Earth on recycling, called ‘Where does our waste go?’ I joined the team on a tour of a large, modern sorting facility (MRF) in Birmingham that sorts 80,000 tons per year of domestic recycling collected by different Councils. The facility produces bales of different materials to sell on but there still were heaps of unsorted rubbish at the end of the process due to mixed materials and contaminated materials, which is typically shipped abroad. For example, the facility cannot process Tetrapak cartons which are made of paper, plastic and aluminium. Some of the already sorted piles were so full of small pieces of plastic that the material being sorted was unrecognisable. All I could see in the glass pile was coloured bits of hard plastic such as bottle caps and broken biros, clothes hangers, bits of toys and so on. The radio programme was good but narrowly focussed on what is being collected for recycling in the UK without reference to the much larger proportion of waste that is not recycled. In terms of plastic, only 14% of plastic packaging is collected for recycling worldwide. When additional value losses in sorting and reprocessing are factored in, only 5% of material value is retained for a subsequent use (Ellen MacArthur Foundation 2016).

We are not coping with the tsunami of waste being created despite recycling efforts and plastic waste is our biggest problem right now. Only last month new reports were published about microplastic particles in drinking water and table salt. Plastic particles are already all around us in rivers, soil, remote arctic ice, deep-sea beds, in the food chain and even in our own bodies. Recycling is often cited as the solution, conveniently making the problem of plastic pollution the responsibility of the ‘consumer’ and tax payer rather than looking at cutting plastic production by commercial industries. In the UK, recycling collection figures are declining, making recycling even less effective than it already is.

If we don’t want to be reduced to simply being consumers, we need to stop behaving as such. We need to learn about the environmental impact of the things we buy not only in terms of waste but also in terms of resources used, production methods and transportation. Cotton and polyester clothing, for example, have a devastating impact on the environment in terms of chemicals and water used during production. Compostable plant-based plastic, hailed as the eco alternative to petroleum-based plastic, competes for arable land and is even causing deforestation to satisfy demand.

Lately I have found myself contemplating items before buying them, scrutinizing them carefully, asking myself why I want them in the first place? I wonder where the item was made, what materials were used, how it was transported, how the workers were paid and how the raw material was mined? I often return empty handed from a shopping trip for clothes, shoes and other everyday items. I didn’t need them after all! What has replaced the thrill of buying is the desire to cherish and look after things I already have. I want to have a less cluttered life and surround myself with objects that are unique, beautiful, useful and leave a small footprint.

What’s in my bins has made me think about what I most value and what I really need and enjoy. Scrutinize the contents of your bins and let them give you some feedback. The process might lead you to a new and positive relationship with the things you value most in your life.

More information:

Costing the Earth: Where does our waste go?
BBC Radio Four, October 2017 – featuring yours truly for a few seconds at 16:30

Production, use and fate of all plastics ever made
Roland Geyer, University of California, Santa Barbara, July 2017

Sea salt around the world is contaminated by plastic, studies show
The Guardian, September 2017

Plastic fibres found in tap water around the world, study reveals
The Guardian, September 2017